A Holiday Promotion for New London
In this post I want to pass along a brief proposal aimed at promoting New London's local businesses during the upcoming holidays. This is an idea I have been kicking around for some time, which with some coordination should help bring in more holiday traffic and business to the city (which by all appearances has been an under utilized opportunity for some years now.)
As most of you are aware, I have been working with the Resident newspaper for about 18 months now, doing feature articles and ad sales. This paper has a strong circulation along the extended shoreline, distributing 30,000 copies which are read by some 200,000 people. For businesses which draw customers from outside of New London, the Resident is an effective way to reach their current and potential customer base.
For the upcoming Thanksgiving and Christmas holidays, I would like to see a special, all-color section featuring New London stories and businesses.This would be a two or four page insert, with positive stories about the city, sponsored by local business advertising. I believe that this would be a cost effective way to increase traffic and sales for businesses and non-profits throughout the holiday season.
At this point I am doing a preliminary "head count" to see what level of interest there is in doing this special section. There would need to be a minimum amount of sponsorship to make it work, which would have the added benefit of giving people multiple reasons to come into the city to shop. If this is something you would like to pursue, please contact me and we can set up a time to discuss the details. I may be reached at:
jonpersson7@gmail.com
or
860-857-2687
No comments:
Post a Comment